With one click to high-quality visualizations
The advancing digitization does not stop at the real estate industry. The group of so-called Millennials plays a particularly important role here. They are important decision-makers that future business models will have to align with.
What you should know:
- Generation Y or millennials will account for 65 percent of all transactions in the market. In this article you know about 7 wonders city isb. For 50 percent of all adults who use the Internet, virtual tours of real estate are decisive for the purchase .
- The start-up PropTexx has an AI-supported solution for the real estate industry. Brokers, builders and, above all, real estate project developers, who previously had a competitive disadvantage compared to the big players in the industry, benefit from this.
It is estimated that 100 million real estate objects will be sold in 2021. Generation Y or millennials will account for 65 percent of all transactions in the market. But how do these people choose their dream property ? 68 percent find their new home exclusively online on social networks. Whether an offer is clicked on or not depends heavily on visual impressions . As so often, the first impression counts here . 93 percent of millennials claim that imagery is a key factor in attracting interest in a property.
Create virtual experiences
More than ever, many professionals need to ask themselves the question of how they want or need to present their offers in the future in order to create more incentives to buy. After all, for 50 percent of all adults who use the Internet, virtual tours of real estate are a decisive factor in their purchase . 360-degree tours in particular attract numerous potential buyers: Real estate offers that make this possible generate 84 percent more inquiries. These virtual experiences are made up of a large number of images and videos that enable a simulation of a property. This gives you a feel for the object without actually stepping on it and creates trustamong those interested.
The content counts
But another change is also taking place: so-called “ landing property pages ” are becoming more and more popular. These are independent websites that are created as part of the advertising campaign for the specific property . They increase property conversions by 63 percent. Attractively designed landing pages also significantly increase the chance of being found in Google. Pages that only list content and provide an overview are becoming less important. 92 percent of all people who want to buy a property already do some research on the Internet before they get in touch with a real estate agent. To oneprofessionals can no longer avoid a first-class website . If you want to address potential customers, you have to offer high-quality real estate media content more than ever . Because: Only two percent of all properties were sold in 2020 via advertisements in print media !
Visualizations with one click
This poses a challenge for many professionals. Current market prices for visualizations are simply expensive . The increasing use of new technologies in the real estate industry – known as PropTech for short – is causing a stir. A few companies that offer many white label tools and services with one click , such as high-quality 3D visualizations, photo enhancements, interior visualizations, 360-degree tours or white label pro landing pages, are attracting attention. This is made possible by the use of artificial intelligence (AI). The advantage: Properties that offer virtual content are sold nine percent higher – in short upselling – than those without visualizations. Such complete solutions are revolutionizing any real estate media content with an impressively high quality of the visualizations.
My tip for you
The start-up PropTexx has an AI-supported solution for the real estate industry. Brokers, builders and, above all, real estate project developers, who previously had a competitive disadvantage compared to the big players in the industry, benefit from this. As one of the few PropTechs, the company also offers a so-called SaaS platform . This means “Software as a Service” that makes it possible to use many web-based applications – such as photo enhancements – exclusively with AI support without suffering any loss in quality for individual personal service.